Example: best interior design solutions for small houses. The search volume for and competition involved in ranking for long-tail keywords is relatively lower than short-tail keywords. Long-tail keywords: They are the opposite of short-tail keywords and tend to address more specific search queries.Example: wedding photographer, coffee beans. As they are subject to a huge amount of search volume, ranking for short-tail keywords is quite competitive. Short-tail keywords: These are short keywords that are made up of three words or less.Here are the 8 types of keywords that you should consider having on your portfolio: Having a good mix of each type of keyword helps to strike a balance so that you don’t end up putting all your eggs in one basket. Types of KeywordsĪ good keyword strategy encompasses different types of keywords for different types of audiences, instead of focusing on just one type or using randomly chosen keywords. For example, if you want to find out about local coffee shops, you might type something like “coffee shops near me”.Ĭhoosing the right keywords through sufficient research using keyword planning tools such as Google Keyword Planner or Baidu Keyword Planner is necessary so that your website can show up for relevant search queries. It is basically the terminology used in the SEO industry for Google searches or queries. What is a Keyword?Ī keyword is a word or phrase that people enter into search engines to look up their desired information. Feel free to jump here if you already know the fundamentals. Before we look at how you can do so in Google Analytics, we will give you a brief overview of some key terms related to this article to aid your understanding of keyword rankings.

Therefore, monitoring keyword rankings is a pivotal part of your SEO strategy. Keywords are still an important ranking factor, if not the most important.

Recent changes in Google’s algorithm may have diminished the importance of keywords in SEO over time however, you should not completely ignore them. This article will walk you through how you can easily monitor your keyword rankings in Google Analytics. Before you try to tweak your SEO strategy, you need to analyze the performance of the keywords that you’re ranking for.

Keyword ranking report